CJ ENM announced on the 19th that it has established a joint venture (JV) 'Chapter-I' with Hakuhodo, Japan's second-largest advertising agency. The name 'Chapter-I' signifies the first 'chapter' where 'I' begins to dream.
Through this joint venture, CJ ENM's content production capabilities will be enhanced by Hakuhodo's accumulated creative strategies and planning skills tailored to target audiences using databases.
Based on this, it is expected to provide integrated entertainment covering content planning and development, digital marketing that fosters fan experiences and empathy, artist cultivation, music production, live performances, and merchandising.
The first collaborative project between the two companies is the Mnet joint Japan-Korea survival program 'Unpretty Rapstar: HIP POP Princess,' scheduled to air its first episode in October.