Hyundai Motor will open the 'Hyundai N Pop-up Store' at the street fashion boutique PEER, located on the second basement level of The Hyundai Seoul in the Yeongdeungpo District of Seoul from August 14 to 20.
This pop-up store, held in collaboration with Hyundai Department Store for a week, will introduce the Hyundai Motor high-performance automobile brand N, which celebrates its 10th anniversary this year, and provide various experiential contents to visitors.
Through an exhibition of mini-cars of all N models and N performance parts, visitors can glimpse N's identity as a high-performance automobile brand. In the N configurator zone, they can create their own N vehicle and obtain information about test drives and purchases of the Elantra N and Ioniq 5 N. In particular, this pop-up store will showcase a limited edition collection for the 10th anniversary of Hyundai N, including pin badges and a 1:38 die-cast showcase.
Additionally, officially on sale offline will be the Ioniq 6 N collection short-sleeve and hooded T-shirts, pouch bags, and more, which were globally unveiled at the '2025 Goodwood Festival of Speed,' the largest automotive festival in the UK, on the 10th of last month.
Among customers who purchase more than 200,000 won in N merchandise, three will be selected to experience the Level 1, Circuit Taxi, and Drift Taxi programs at the HMG Driving Experience Center, while an N roulette event will offer a chance to win prizes just by visiting the pop-up store.
Existing N owners will receive limited quantities of the Ioniq 6 N pin badge, the 2024 WRC championship poster, and stickers.
A representative from Hyundai Motor's N Management Office said, 'We are pleased to be able to convey the brand value of Hyundai N more broadly to our customers through this pop-up store' and noted, 'We will create more touchpoints with customers to contribute to the positive spread of high-performance automobile culture.'
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