Mercedes-Benz official dealer Hansung Motor (CEO Kim Marco) announced on the 14th that it has selected professional golfer Park Jin-yi as the second ambassador for the customer invitation program 'Culture Voyage x Ambassador', organized to celebrate its 40th anniversary, and has delivered a Mercedes-Benz GLE Coupe vehicle.
'Culture Voyage x Ambassador' is a customer invitation program planned by Hansung Motor to commemorate its 40th anniversary, selecting figures from various fields such as culture, arts, and sports as ambassadors to expand communication with customers and enrich brand experiences. In July, a successful event was held with actress Lim Ji-yeon as the first ambassador.
In this second program, professional golfer Park Jin-yi has been selected as the official ambassador and received a Mercedes-Benz GLE Coupe. Park Jin-yi, who joined the Korea Ladies Professional Golf Association (KLPGA) in 2014, not only engages in tour activities but also conducts golf lesson programs on various broadcasting and online channels, boasting high-level expertise and a broad fan base.
Professional golfer Park Jin-yi will visit all 19 new car showrooms of Hansung Motor nationwide by December to offer golf one-point lessons to customers. In the second half of the year, she will also participate in a customer invitation golf tournament hosted by Hansung Motor, providing a premium golf experience where the brand interacts directly with customers on the field.
Professional golfer Park Jin-yi said, "It is a great honor to be with Hansung Motor in such a meaningful year of its 40th anniversary, and I am happy to meet our customers and share the joy of golf." She added, "I will strive to convey the sincerity and trust of Hansung Motor to many people in the future."
CEO Kim Marco of Hansung Motor stated, "Through the customer appreciation project prepared for the 40th anniversary of Hansung Motor, we will provide tailored premium experiences that match the lifestyle of each customer and build deeper relationships with customers in various areas such as culture, arts, and sports."
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