INEOS Automotive's official importer in Korea, Chabot Motors (CEO Jung Jin-goo and Kang Seong-geun), has selected SC Motors (CEO Kim Yu-shin) as the official dealer in the Busan area of the Yeongnam region to expand its network.
The INEOS Grenadier has been continuously operated since opening its metropolitan showroom, 'INEOS Grenadier Seoul', in 2023. Following the selection of the official dealer in Busan, 'INEOS Grenadier Busan' is set to open in early September in Haeundae, Busan. Additionally, an official service center for the INEOS Grenadier will be operated in Daegu. This is expected to create an environment where customers in Busan and Gyeongsangdo can conveniently experience the premium 4X4 Grenadier in their daily lives.
SC Motors, which has operated an imported car showroom and service center since 2009, boasts high customer satisfaction in the Gyeongsangdo region based on its rich experience. CEO Kim Yu-shin of SC Motors noted, 'We will do our best to ensure customers across Busan and Gyeongsangdo can enjoy true on- and off-road adventures with the premium 4X4 Grenadier.'
CEO Jung Jin-goo of Chabot Motors stated, 'The selection of an official dealer in a key city has significantly enhanced customer accessibility and convenience,' and added, 'With the opening of the 'INEOS Grenadier Busan' showroom, we aim to further strengthen customer trust and brand value over the long term.'
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