Encar selected actor Lee Dohyun as its advertising model. He is a premium actor who has just come back after completing his military service. In the used car market, where trust is crucial, Lee Dohyun's image seems to align perfectly with this company.
Encar (CEO Kim Sangbeom), Korea's largest car transaction platform, has announced Lee Dohyun as its new advertising model and unveiled the new advertising campaign 'Sell my car, Encar MEET GO (trustworthy) direct' on the 12th.
As the new face of Encar, actor Lee Dohyun boasts solid acting skills and broad public appeal with a substantial fan base, representing the MZ generation. Since this is his first advertising comeback after his discharge, there are high expectations that Lee Dohyun's trustworthy and sophisticated image will maximize synergy with the brand message.
This new advertising campaign is creatively implemented under the slogan 'Sell my car, Encar MEET GO (trustworthy) direct,' vividly communicating the platform's message that it is a trustworthy choice when selling a car through striking red colors and dynamic typography.
In particular, the tagline 'With dealer competitive bidding, my car goes straight for the highest bid,' along with Lee Dohyun's trustworthy expression and intense gaze, effectively conveys the differentiated competitiveness of the car selling service 'Encar Comparisons'.
The teaser video for the campaign, which was released on Aug. 11 ahead of the main advertisement, garnered explosive reactions online and heightened expectations. Various communities and social media praised the deepening atmosphere of Lee Dohyun after his discharge and the striking visual quality.
Starting with this advertising campaign, Encar plans to launch multifaceted promotions for its core transaction services 'Encar Comparisons' and 'Encar Trustworthy,' further strengthening communication with customers in their 20s and 30s.
An Encar representative noted, 'With his solid acting skills and trustworthy image, we determined that Lee Dohyun, who enjoys absolute support from the MZ generation, aligns perfectly with the brand value of Encar, which is trustworthy for transactions.' He added, 'We will continue to engage in various marketing activities to establish ourselves as the most reliable partner in customers' car transaction journey.'
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