"Traveling to Mongolia with the LX." The flagship SUV LX of Lexus is an environment where it can truly shine.
Lexus Korea announced on the 11th that it successfully completed a 'Mongolia Trip' for LX customers. The Mongolia Trip was promoted as part of the premium lifestyle program 'Lexus Amazing Members.'
This event took place from July 30th to August 4th in Mongolia and was designed as a tailored program exclusively for LX customers among the Lexus flagship lineup.
Under the theme of 'Luxury Adventure,' participants experienced the Lexus driving signature in various road environments, from highways to unpaved mountain roads and desert terrains, while riding in vehicles driven by dedicated drivers against the backdrop of Mongolia's vast nature, including downtown Ulaanbaatar and Terelj National Park.
In addition, Lexus customers from Korea and Mongolia participated together, creating a platform for global exchange. Diverse programs that combined nature and culture, such as glamping in a dedicated ger, yoga and horseback riding experiences, stargazing, and traditional performances, garnered great responses from participants.
Kang Dae-hwan, vice president of Lexus Korea, said, "It was meaningful to hold a special program for LX customers in Mongolia," and noted, "We plan to continue expanding premium lifestyle content that inspires our customers' lives."
Lexus Korea provides LX customers, who are receiving their LX 700h delivery in August, with the opportunity to enjoy a private yacht experience exclusive to LX customers.
[OSEN]