As part of the 'Color My Freedom' campaign, which expresses Jeep®'s brand philosophy and culture through colors, Jeep is launching a limited edition 'Joose Edition' resembling a vibrant sun. There are exactly 20 of them.
Jeep has been actively running a campaign to deliver the message to Jeep customers, who express their individuality, to 'enjoy my freedom in my color' since the launch of the Mojito Edition featuring Day-glow Green color in June.
The 'Joose Edition,' capturing attention with its intense orange color, is the second color edition model introduced under this campaign, expressing the energy of blazing freedom under the theme 'Blazing Freedom.' The orange color reminiscent of a vibrant sun rising over the mountains stimulates a lively and adventurous lifestyle.
The Joose Edition will be sold in a limited quantity of 20, with 10 units each of the Wrangler and Gladiator, Jeep's most iconic off-road vehicles.
The 'Wrangler Joose Edition' is based on the Rubicon 4-door power top trim and comes standard with MOPAR®'s Wild Mountain Decal. It features a 2.0-liter inline 4-cylinder gasoline turbo engine producing a maximum output of 272 horsepower and maximum torque of 40.8 kg·m, paired with an 8-speed automatic transmission for powerful and stable driving performance. It also includes off-road features such as a 4:1 Rock-Trac HD full-time 4WD system, Select-Speed Control, and Off-Road Plus mode. The price is the same as the existing Wrangler Rubicon 4-door power top trim, at 85.9 million won.
Customers of the Wrangler Joose can also choose to purchase MOPAR's genuine 'Beadlock Wheel' package. The package includes five genuine Beadlock wheels and fender extensions and allows for the same color painting as the vehicle, enabling a more personalized exterior.
The 'Gladiator Joose Edition,' sold as a single Rubicon trim, showcases powerful driving performance through a 3.6-liter Pentastar V-6 gasoline engine producing 284 horsepower and an 8-speed automatic transmission. Additionally, it features a 4:1 Rock-Trac HD full-time 4WD system, Tru-Lok front and rear electronic differential locks, and an electronic front sway bar, boasting the strongest off-road performance among pickup models sold in Korea. The price is 85.1 million won, the same as the existing Gladiator Rubicon.
Bangsil, the representative of Stellantis Korea, noted, 'We are presenting special color editions at the same price as existing models to share Jeep brand's unique value with a wider range of customers.' She added, 'The Joose Edition, featuring the ultimate off-road performance and a sun-like vibrant orange color, will be the perfect choice for Jeep customers who want to enjoy the hot summer boldly.'
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