Hyundai Mobis is strengthening its online communication strategy using an integrated media channel.
Hyundai Mobis recently announced that its 'Mobis Live' program received the Grand Prize at the 'Social Eye Award 2025' hosted by the Korea Internet Professional Association on the 7th. The Social Eye Award is an event that selects the most prestigious social networks in the country.
Hyundai Mobis provides content such as self-produced videos, blogs, and newsletters through Mobis Live. It has received high praise for creating content that allows the general public to easily access and understand unfamiliar automotive parts.
In particular, Mobis Live has expanded its new readers' inflow by featuring famous influencers and personalities preferred by the MZ generation (those born from the early 1980s to the early 2000s). Professional terminology and technical explanations tailored to the latest trends have also received favorable reviews.
Hyundai Mobis is implementing a medium- to long-term brand enhancement strategy that utilizes media channels, including Mobis Live. The content provided on the channels focuses on facilitating interaction with customers and increasing subscriber inflow, going beyond simple information provision.
At the same ceremony, the Instagram channel operated by Hyundai Mobis received the award for the institutional sector for large corporations. It received positive evaluations for maintaining vibrant titles and text while producing and distributing videos in the so-called 3D short-form style preferred by young subscribers.
A representative of Hyundai Mobis noted, 'The various media channels operated by the company aim to establish themselves as a dedicated media platform for mobility,' and added, 'We will integrate advanced and innovative technology into self-produced content to lead the mobility paradigm.'