A fandom supporting the Hyundai Motor Company brand has made its debut in Japan, the first overseas entry. Fandom refers to a group or crowd that enthusiastically likes a particular person or field.
Hyundai Motor Company announced on the 5th that it held the official launch event of its first overseas official brand fandom, 'Hyundai Motor Club Japan,' near Fujinomiya, Japan, on the 3rd.
Hyundai Motor Club (Korea) is the brand fandom of Hyundai Motor Company, established in 2015 as a gathering of individuals who own and like Hyundai vehicles. Currently, it has over 122,000 members and has established itself as an online and offline community sharing information related to automobiles and daily life.
Hyundai Motor Company aims to understand the demand in the Japanese passenger car market and expand brand experiences, leveraging the launch of Hyundai Motor Club Japan. It is expected to contribute to strengthening the brand's presence in Japan. Hyundai Motor Company officially entered the Japanese passenger car market in May 2022.
Shimegi Toshiyuki, president of Hyundai Motor Japan (HMJ), noted, "The support and healthy criticism from customers who cherished and supported Hyundai Motor Company have been instrumental in its growth to become a top-tier brand," and added, "Hyundai Motor Club Japan will be the driving force behind the advancement of Hyundai Motor Company's electric vehicles (EVs) in Japan."