The Korea National University of Arts' Platform SME Research Center announced on the 5th that it held a generative AI practical training achievement sharing session last month for digital merchants. This training was conducted in collaboration with the Selfish Club. Digital merchants refer to small business owners who conduct business activities based on digital platforms, including online sellers.
The achievement sharing session shared actual cases and strategies for reducing expenses or increasing work efficiency through the implementation of the latest AI tools in practice. The generative AI training was conducted three times from May to July, and it involved digital merchants utilizing generative AI in various marketing processes, from new product planning to image creation and customer response.
Through this training, the traditional Korean snack brand "Baodam" was able to produce short-form videos through generative AI, enabling a trendy promotional method. The furniture brand "Gallon" created image content visualizing Korean food using Midjourney instead of preparing actual food, thus reducing expenses.
The food brand "Songjjoojip" implemented poster design, copywriting, and overall marketing for department store pop-up promotions through Midjourney and ChatGPT, which reduced marketing expenses while consistently conveying the brand message. The premium walnut brand "Dr. Walnut" introduced a system linked to customer reviews for automatic responses using AI.
Han Eun-seon, head of the Platform SME Research Center at Korea National University, noted, "We will strengthen AI training for the brand competitiveness of digital merchants in the rapidly changing e-commerce environment."
Meanwhile, the Korea National University of Arts' Platform SME Research Center will operate the "Digital Merchant (D-SME) Executive Course 5th Session" for a total of 11 weeks from September 25 to December 11. This course is structured around generative AI, trend analysis, business strategy, and leadership enhancement for digital merchants. More details can be found on the research center's website, and applications are open until the 11th of this month.