The Ministry of SMEs and Startups and the Korea SMEs and Startups Agency (KOSME) announced on the 4th that they have begun supporting the entry of small and medium-sized enterprises into the U.S. market in connection with CJ ENM's 'KCON LA 2025.'
This project is characterized by simultaneous online and offline marketing support at the global K-pop concert 'KCON LA 2025,' which CJ ENM has been hosting annually since 2012. It provides not only product promotion at the KCON venue for small and medium-sized enterprises with high export growth potential based on the Korean Wave, but also online marketing opportunities using the KCON brand.
KOSME supported local promotional activities for domestic small and medium-sized enterprise products at the exhibition booth of 'KCON LA 2025,' held in Los Angeles, U.S., from the 1st to the 3rd. A total of 20 corporations participated in the exhibition, representing the cosmetics and food sectors. These corporations had the opportunity to directly gauge consumer responses in the U.S. and further expand their brand customer base.
In particular, the exhibition area was configured to allow consumers to directly experience K-brand products, and tagging QR codes on-site enabled attendees to access detailed product information and connect to online purchase pages, enhancing the immersion and convenience for customers.
Additionally, KOSME, along with on-site promotions, also simultaneously supports online marketing through collaborative planning for global shopping malls using the KCON brand and social media (SNS) marketing. This initiative targets a total of 60 corporations, including the 20 participating in 'KCON LA 2025.' It will support approximately 2 million won worth of online promotions for each corporation until the end of November.