Stellantis Korea held a ceremony on 1st to start operating the 'Stellantis Brand House (SBH)' service center, the largest in Northeast Asia, located in Hakjang-dong, Busan.
The SBH service center is an integrated service center encompassing the Jeep and Peugeot brands, providing high-quality services based on the strict Stellantis Operation Standard.
The recently relocated SBH Busan service center will be operated by Victory Automotive, represented by Kim Ha-geun, which has joined as a Jeep dealer since 2011 and has been operating the Jeep Bundang showroom and service center. Based on a solid partnership spanning approximately 14 years, Victory has transitioned to SBH this year and has newly opened and is operating the SBH Busan showroom since last April.
The expanded service center is located in Hakjang-dong, a key area in the western part of Busan, greatly improving accessibility for customers not only throughout Busan but also in neighboring areas such as Gimhae and Yangsan. Its location near Hakjang Intersection and excellent connections to broader transport networks such as West Busan IC and the Namhae Expressway are also cited as major advantages.
The scale and service capacity boast the highest level in the Northeast Asian region beyond Korea. It occupies a total site area of 7,364 square meters (2,228 pyeong) and consists of four buildings (Jeep building, Peugeot building, BP building, and parking tower), featuring a spacious parking area for 130 vehicles. With 16 work bays and 2 inspection bays, it can handle an average of 80 general repairs and 7 bodywork, painting, and accident repairs daily. This represents a 220% increase compared to the average daily throughput of the previous Busan service center (about 25 vehicles).
With the opening of this Busan service center, Stellantis Korea aims to enhance the overall experience for visitors in the Busan and Gyeongnam regions from showroom visits to purchasing.
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