Jeep and Peugeot are both automotive brands under Stellantis. The Stellantis Brand House integrates the two brands, which were previously operated separately, into one space. The Incheon showroom will be transformed into a consolidated showroom for the Jeep and Peugeot brands.
Stellantis Korea has recently selected Eiffel Auto as the dealer that operates the Jeep Peugeot integrated operation showroom, "Stellantis Brand House (Stellantis Brand House, hereinafter SBH)," in Incheon, and will work to enhance customer experience for the Jeep and Peugeot brands.
Eiffel Auto, which operates the Peugeot Bundang showroom and service center as well as the Peugeot Daejeon service center, will sell both Jeep and Peugeot simultaneously at the Incheon showroom, which is currently operating as a Jeep-exclusive showroom. To minimize customer inconvenience, a temporary operation system will be implemented for the next two months, after which the officially renovated SBH showroom will open in October.
The Incheon showroom will be the 11th official SBH showroom in the country, operating the first and second floors as exhibition spaces for Jeep and Peugeot, respectively. The Incheon service center is also expected to be gradually transitioned into a consolidated service center, allowing Peugeot to re-establish its network in the Incheon area where a gap has occurred.
With this opening, Eiffel Auto, which is officially joining the SBH operations, expressed expectations for synergies in the integrated operation of the brands. By simultaneously operating two brands with distinct personalities and product portfolios, it will be possible to recommend models and provide services tailored to the diverse needs and lifestyles of customers, and the service center is also expected to have positive effects in terms of operational efficiency and revenue.
The representative of Stellantis Korea, Bang Shil, noted, "We are very pleased to be able to strengthen sales and services in the Incheon area with our excellent partner Eiffel, who has shown passion and trust in the Peugeot brand for a long time." He added, "Through this transition to the brand house, we hope to not only enhance the Jeep brand experience for consumers in the Incheon area but also create more opportunities for communication with the Peugeot brand."
Including the Incheon SBH showroom, which is scheduled for integrated transition in October, Jeep will establish a total of 15 showrooms and Peugeot 13 showroom locations, while securing 19 service centers for Jeep and 17 service centers for Peugeot. Through this nationwide expansion of SBH this year, we aim to improve customer satisfaction as well as strengthen brand competitiveness.
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