The 'Presidential Committee on Policy Planning Economic Division-CJ ENM Meeting' is held on the 30th at the CJ ENM Studio Center in Paju, Gyeonggi. From left to right are Bang Jun-sik, CEO of CJ 4DPLEX; Hong Seong-guk, Planning Committee member of the Presidential Committee on Policy Planning; Heo Min-hwa, CJ Management Support Representative; Jeong Tae-ho, Chair of the Economic Division of the Presidential Committee on Policy Planning; Oh Gi-hyeong, Planning Committee member of the Presidential Committee on Policy Planning; Lee Jong-wook, Planning Committee member of the Presidential Committee on Policy Planning; and Yoon Sang-hyun, CEO of CJ ENM. /Courtesy of CJ

CJ ENM urged the Presidential Committee on Policy Planning to designate K-content as a national strategic industry and focus on its development.

On the same day, CJ ENM held a meeting with the Economic Subcommittee of the Presidential Committee on Policy Planning at the CJ ENM Studio Center in Paju, Gyeonggi Province. This is the first time the committee, which establishes the national vision of the Lee Jae-myung administration, has sought out content corporations.

The meeting involved an in-depth discussion on the current status and crisis facing K-content. K-content is facing a crisis due to stagnant industrial growth and a decline in content production. Additionally, it has been analyzed that the domestic content ecosystem is being weakened by large-scale investments from global over-the-top (OTT) services and IP monopolies, threatening the sovereignty of content IP.

CJ ENM proposed to the committee to ▲ designate K-content as a national strategic industry and expand financial support ▲ provide institutional support to enhance K-OTT competitiveness ▲ establish a policy foundation for the development of AI content.

Yoon Sang-hyun, CEO of CJ ENM, noted, 'CJ has led the industrialization and globalization of the K-content market over the past 30 years,' adding, 'There is a need for significant support centered on content to ensure that K-culture settles as a global lifestyle.'

President Lee Jae-myung has expressed his ambition for Korea to become a cultural powerhouse and has promised active support for K-content. In the cultural arts pledge announced last April, he stated, 'The government will give wings to the K-content craze created by those in the cultural arts industry,' and 'We will open a market worth 300 trillion won in K-culture and a cultural export era worth 50 trillion won by 2030.'

Jeong Tae-ho, head of the Economic Subcommittee of the Presidential Committee on Policy Planning, said, 'The purpose of visiting CJ ENM, which has worked as a pioneer in Korea's cultural industry, is to find actionable tasks for achieving 300 trillion won in K-culture and 50 trillion won in cultural exports,' adding, 'We will do our best to integrate AI with K-content to lead global culture.'

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