Honda Korea (CEO Lee Ji-hong) has added another use for its mobility café. On the 27th, it invited customers to the Honda Mobility Café 'The Go' in Bundang, Gyeonggi Province, to hold a 'leather craft class.'
The Honda Mobility Café The Go is a brand experience space that combines a test-drive center and café, actively operating various customer participation cultural programs, such as children's traffic safety education, MotoGP screenings, coffee brewing classes, and lounge talk shows. Within a year of opening, it has surpassed 50,000 cumulative visitors and 3,000 test-drive customers, establishing itself as a true community space and brand hub.
Honda Korea invited a leather craft expert who operates a workshop in the nearby area for the leather craft class.
Thirty customers of Honda automobiles and motorcycles who pre-registered participated, creating their own car keychains using environmentally friendly vegetable leather and engraving their desired initials to complete a unique keychain. All participants were also provided with The Go's signature beverage.
CEO Lee Ji-hong of Honda Korea said, 'We will continue to expand programs that allow more customers to experience enjoyment in their daily lives and share various cultural and brand values together.'
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