I want to create a society that is convenient for raising children," said Chung Jae-hoon, CEO of Tems. Established in 2022, Tems introduced the childcare service platform "Webaily" last November. In April, it completed the development of a "dedicated electronic album for babies," which is set for release in July. In October, it plans to present an exercise program that can improve the physical strength of mothers after childbirth.
After majoring in biomedical engineering in university, CEO Chung worked at corporations developing medical devices and healthcare products. While raising two children as a dual-income household, he found it challenging to take care of them and decided to develop the childcare service Webaily by leveraging his expertise.
Webaily is a platform that records and manages all the necessary data related to childcare, including a child's feeding amount and time, bowel movements, sleep patterns, and medication times. It also allows for photographing and managing the growth of the child.
CEO Chung noted, "There are similar platforms in postpartum care centers, but they can only be used while at the center. Webaily can continuously care for a child's health." As a result, Webaily has been implemented in three public postpartum care centers in Gyeonggi Province. It plans to service private postpartum care centers soon.
CEO Chung specifically aligned the company's growth direction with the sharing of children's photos. Unlike in the past, today's parents can photograph and collect various moments of their children's growth thanks to the advancement of smartphones. However, that's where it ends. Sharing with family can be difficult.
CEO Chung developed a "dedicated electronic album for babies" that allows for managing numerous photos of the child and sharing them with family members, such as grandparents. Chung stated, "This album carries the meaning of sharing the daily life of our growing child," adding, "Photos can be viewed and enjoyed on a 10-inch tablet developed by Tems, not on a mobile phone."
The dedicated electronic album for babies is linked with Webaily. Parents can photograph their child's pictures and upload them to the electronic album through Webaily. Family members, such as grandparents, can view various pictures of their grandchild daily, as long as they have the electronic album. Video services are also available. In October, a program will be launched that allows mothers to engage in stretching and strength training after a three-week recovery period postpartum.
CEO Chung plans to add shopping and educational services to the dedicated electronic album for babies. He said, "We are preparing a service that analyzes data such as children's photos and videos to recommend necessary clothing, toys, and educational products according to the child's growth." For example, for a child aged 5 to 6 who needs to learn Hangul, various Hangul education-related products will be recommended and sold. Chung emphasized, "Tems' ultimate goal is a society that is convenient for raising children."