Global fragrance marketing corporation Icent announced on the 24th that it has launched the 'Jeonbuk Bank Signature Scent' in collaboration with Jeonbuk Bank.
This collaboration marks the first case in the domestic financial sector to apply a consistent scent system across all branches.
Matz served as vice president of fragrance development at Estée Lauder, overseeing fragrances for major brands such as Clinique, Origins, and Tommy Hilfiger.
The Jeonbuk Bank Signature Scent is based on a woody fragrance family, embodying a healthy and comfortable image of nature. It is designed to help customers relax and feel at ease when visiting the bank.
Matz noted, "Fragrance is a medium that can harmonize emotions, create memories, and convey brand philosophy most deeply," adding, "The Jeonbuk Bank Signature Scent embodies Jeonbuk Bank's identity and services throughout the space to ensure that customers trust the bank and feel comfortable."
Jeonbuk Bank has applied this scent to its major branch locations, including Iksan, Gunsan, Daejeon, Seoul, and Yeouido. It plans to expand to branches nationwide in the future.
Choi Areum, the representative of Icent, explained, "Experiencing the same scent in a financial space such as a bank can naturally engrave the brand philosophy into customers' subconscious, which can lead to increased intentions to revisit and enhanced loyalty to services."
She further added, "This project serves as a model case demonstrating how scent-based brand experiences can innovate customer experiences in a professional and sensitive field such as finance."