The BMW Group brand Mini announced on the 21st that it sold 2,135 units of the Mini Cooper, its small hatchback, during the first half of this year. The performance of the Mini Cooper outstrips that of competitors such as the Volkswagen Golf.
Unlike last year, both the 3-door and 5-door models were sold evenly. In the first half of this year, a total of 851 units (39.8%) of the 5-door model and 794 units (37.1%) of the 3-door model were sold. In the same period last year, 1,175 units (58.2%) of the 5-door and 375 units (18.5%) of the 3-door were sold.
A representative from Mini Korea said, "We aimed to broaden consumer choices by offering various body types and powertrains for the 3-door model, and this strategy seems to have contributed to the increase in 3-door sales."
The Mini Cooper is the representative model of the Mini brand. Its unique design features include round headlights, an octagonal grille, and taillights shaped like the British flag. Mini has modernized these distinctive design elements to form its exterior.
The redesigned interior of the third-generation Mini is also receiving positive feedback from consumers. A prominent feature is the 240 mm round organic light-emitting diode (OLED) display. This display is equipped with Mini's latest operating system and T-map-based Korean navigation.
To celebrate its 20th anniversary this year, Mini Korea introduced the "Mini Friends" program. The program offers Mini coins, which can be used like cash in the Mini application, to customers who purchase a Mini vehicle and introduce new customers who make a purchase. These coins can also be used for vehicle maintenance expenses.