Hyundai Motor Group held the launch ceremony for '2025 Happy Move' at the Hyundai Motor Studio in Goyang, Gyeonggi Province, attended by company officials, including Vice President Kim Dong-wook, head of the strategy planning division, along with 100 university student participants and 20 employee mentors.
'Happy Move' is a representative social contribution (CSR) program of Hyundai Motor Group that supports university students to grow as leaders of future generations through eco-friendly education and experiences, having produced more than 10,000 participants since its inception in 2008.
Hyundai Motor Group recruited applicants nationwide from June 21 to July 4, selecting a total of 100 participants after document and interview evaluations.
This year's program will involve domestic volunteer activities, visits to eco-friendly facilities both in Korea and abroad, and proposals for new CSR project ideas from Hyundai Motor Group, strengthening its ties with future businesses such as hydrogen and robotics.
Immediately after the launch ceremony, participants will conduct group volunteer and experience activities in the wildfire-affected areas of Uljin, Gyeongbuk, where Hyundai Motor Group is engaged in ecological restoration, and at the Miho River in Jincheon, Chungbuk, and will tour the food waste-based hydrogen production process at the Chungju Bioenergy Center and hydrogen production facility.
In August, participants will choose either Singapore or Switzerland for overseas exploration.
In Singapore, from August 11 to 15, participants will experience advanced technology-based future mobility manufacturing processes at the 'Hyundai Global Innovation Center (HMGICS)', Hyundai Motor Group's representative innovation hub, and explore various eco-friendly landmarks.
In Switzerland, from August 21 to 27, they will visit the 'Hyundai Hydrogen Mobility (HHM)', a European hub for eco-friendly commercial vehicles, as well as green hydrogen production facilities, the United Nations European headquarters, and nature conservation areas.
This 2025 Happy Move will conduct cooperative education with the 'International Union for Conservation of Nature (IUCN)', an international organization specializing in eco-friendliness, and will include lectures from various experts in the eco-friendly field.
Subsequently, participants will form teams to propose new CSR project ideas from Hyundai Motor Group at the graduation ceremony scheduled for September 26, based on what they learned during the program and advice from employee mentors.
Teams proposing outstanding ideas will receive awards, and those projects will be pursued as actual CSR business projects.
A Hyundai Motor Group official noted, 'We have prepared a program centered on education and experiences reflecting various social and environmental issues' and expressed hope that this 2025 Happy Move will be an opportunity for university students to grow as future eco-friendly leaders.
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