The Korea Trade-Investment Promotion Agency (KOTRA) announced on the 20th that it held the 'Qingdao K-Goods Week' at the Qingdao Lida Plaza in Shandong Province, China, for three days starting from the 18th.
The event was organized in collaboration with Qingdao Lida Group, a leading retail company in Shandong Province, to support the entry of Korean consumer goods into China.
It was notably held during the 'Qingdao International Beer Festival,' a major regional event in China, aimed at promoting Korean products to Chinese consumers and tourists attending the festival.
Ninety-four domestic corporations participated in the event, showcasing over 330 items, including food, daily necessities, cosmetics, and apparel.
KOTRA collaborated with Qingdao aT Logistics Co., the Chinese subsidiary of the Korea Agro-Fisheries & Food Trade Corporation (aT), the Korea Fisheries Association's Qingdao Trade Support Center, and the Korea Tourism Organization (KTO).
At the venue, there were tasting events for Korean snacks, social media certification events, and a booth promoting Hallyu tourism.
Kim Yoon-hee, director of KOTRA's Qingdao trade office, said, 'Qingdao is a strategic region where the demand for Hallyu consumer goods in Shandong Province is continuously expanding' and added, 'We will actively support Korean corporations' entry into the Chinese market through tailored promotion activities considering local characteristics and timing.'