EX Healthcare is a healthcare startup that develops products to prevent and manage muscle loss. CEO Lee Yong-hee stated that her goal is to develop products that can prevent muscle loss from the skin using EXO technology.
After completing her master's degree in food and nutrition at Yonsei University, CEO Lee founded EX Healthcare based on her experience working as a skin researcher at Amorepacific Corporation. "I was inspired when my older sister experienced muscle loss while undergoing treatment for leukemia. I felt the urgent need to develop muscle management products. I discovered an opportunity in the fact that there were no products on the market that could manage muscles through application on the skin."
The core product of EX Healthcare, the "Dermafit Muscle Retention Cream," is designed to prevent and manage muscle loss, based on technology that regulates the components of EXO secreted from the skin and mRNA involved in muscle loss. This product has completed two clinical trials and is receiving considerable interest in overseas markets, including the United States.
CEO Lee explained that it is a product that applies technology to prevent muscle loss and aid in muscle generation through EXO secreted from the skin, noting that "patents have been filed and registered in countries including the United States, Japan, and Singapore."
EX Healthcare achieved good results by exporting the "Dermafit" cream to the U.S. market in 2023. CEO Lee emphasized that "the United States accounts for over 50% of the global muscle care market, so product development and exports targeting this market are crucial strategies." She added, "The muscle supplement market in the United States is actively growing, and we are applying this in the form of cosmetics," and stated that "we will expand both B2B (business-to-business) and B2C (business-to-consumer) markets, and we plan to launch in Korea this September."
EX Healthcare is expanding its overseas business through Amazon in the U.S. and its own online store, while also building recognition abroad by supplying products to the Japanese embassy. CEO Lee stated, "If we achieve results in overseas markets, we can effectively spread our products in the domestic market," and she noted, "We will solidify our position as a global IP star."
EX Healthcare is developing various products that combine muscle management and skin science. CEO Lee stated, "Our technology focuses not only on preventing muscle loss but also on improving skin health and overall well-being at the same time," and she added, "We will develop various digital healthcare solutions to help more people manage their skin and muscle health."
EX Healthcare has secured 2.1 billion won in investments and was selected for the Small and Medium Business Administration's TIPS (Tech Incubator Program for Startups) last year. CEO Lee stated, "We will change the paradigm of muscle health management," and she affirmed, "We will continue to provide innovative solutions and enhance our competitiveness in the global market."