Genesis brand (hereinafter referred to as Genesis) announced on the 14th that its flagship sedan 'G90' has recently been selected as the official event and protocol vehicle for the Ministry of Interior of Kuwait. A total of 47 custom-made G90 units will be exported as protocol vehicles for the Kuwaiti government. This is interpreted as meaning much more than just a simple vehicle export.
The G90 selected as the event and protocol vehicle totals 47 units, of which 40 are for event operations and 7 for protocol use. All vehicles are manufactured according to specifications and design standards approved by the Kuwaiti Ministry of Transportation.
The G90 is a flagship model that embodies Genesis's design philosophy and advanced technology, boasting an elegant exterior design and luxurious interior space equipped with premium materials.
Equipped with a 3.5-liter twin-turbo V6 engine, an 8-speed automatic transmission, multi-chamber air suspension, and a rear-wheel steering system, it provides excellent driving performance and comfortable ride quality. Features based on automation, such as easy close doors, virtual 3D surround sound, and a mood curator, optimize it as a protocol vehicle for high-ranking officials.
Genesis expects that this selection of the G90 will further strengthen its position as a premium brand in the Middle Eastern market.
Omar Alzubaidi, head of Genesis Middle East, said, "We are honored that the G90 was selected as the official protocol vehicle for the Ministry of Interior this year, following its adoption as the official protocol vehicle for Kuwaiti parliament members in 2021. We hope that the G90, a representative vehicle demonstrating Genesis's unwavering commitment to safety, innovation, and refined design, can continue to support the Kuwaiti government based on the true value of luxury."
Genesis has been continuously working to enhance brand awareness in the Middle East by providing the GV80 to the Dubai police as a patrol car in 2021 and more recently supporting the electrified G80 model as well.
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