SK Magic announced on the 11th that it would change its name to SK Intellix and accelerate its leap as an AI wellness platform corporations.
Through the name change, SK Intellix has established an integrated brand system that can encompass the innovation and forward-looking brand value of the newly introduced wellness robotics "NAMUHX," going beyond the existing brand image of "SK Magic" limited to home appliances.
The new name SK Intellix was born by combining the word "intelligent," symbolizing the core values of AI, with the letter "X," representing the continuous innovation in customer wellness experiences. It embodies the determination to achieve ongoing innovation as a wellness partner for customers by building an open ecosystem based on AI technology.
On the occasion of this name change, "SK Magic" and "NAMUHX" plan to clarify each brand's identity and role and enhance their business centered around core values such as ▲ customer wellness experience ▲ AI-based customized technology ▲ open ecosystem building.
The health platform brand SK Magic plans to grow into a trusted health business brand by creating new innovative product categories such as Health Water, while the wellness robotics brand NAMUHX is expected to establish itself as a robotics specialist brand leading wellness innovation through the creation of open ecosystems and continuous functionality expansion.
Kim Wan-sung, representative of SK Intellix, said, "With the name change, we will strive to continuously present differentiated experiences and innovative values that have not been seen in the market to become a true wellness partner for our customers."