On the 9th, domestic funeral corporations Preed Life announced that it has changed its name to Woongjin Preed Life.
Preed Life officially completed the acquisition process with Woongjin Group last month, and this name change is the first action taken after officially joining Woongjin Group.
The newly launched Woongjin Preed Life plans to accelerate its growth as a 'total life care platform' corporation that cares for customers' overall lives by combining Preed Life's expertise in funeral services, weddings, cruises, and senior care with Woongjin Group's nationwide sales network, membership system, education and content, and IT capabilities.
Along with the name change, a new corporate identity (CI) has also been unveiled. The new CI was designed to maintain the identity of Preed Life based on trust and leadership while reflecting the consolidation with Woongjin Group and a warm brand philosophy.
Kim Man-ki, CEO of Woongjin Preed Life, said, 'We will grow into a total life care brand that encompasses the overall lives of our customers by combining the warm philosophy of customer love from Woongjin Group with Preed Life's service expertise.'