The Volvo Cars 'S90 Launch Edition' equipped with rear air suspension will be sold in a limited quantity of 50 units. A car that ensures the best ride quality with rear air suspension has come out at a price of around 70 million won.
Volvo Car Korea (CEO Lee Yoon-mo) announced on the 7th that it would launch the 'S90 Launch Edition', equipped with rear air suspension as standard, in a limited quantity of 50 units to commemorate the launch of the new S90.
The S90 is a Swedish luxury flagship sedan that has led the history of automotive safety and Scandinavian design, symbolizing Volvo Cars' top-of-the-line models alongside the XC90 and V90 CC. The newly launched S90, released on the 2nd, has transformed into the most complete form of Swedish luxury sedan, emphasizing a modern feel in line with the electrification era, featuring a next-generation user experience based on advanced technology, advanced safety technologies embodying Volvo's safety DNA, and a redesigned interior for maximum comfort.
The most notable feature of the S90 Launch Edition, limited to 50 units, is that rear air suspension is installed for the first time, which is not available in existing models.
The newly launched S90 only has rear air suspension equipped in the T8 (PHEV) model, but despite the S90 Launch Edition being equipped with the B5 (MHEV) powertrain, it provides a comfortable ride quality and stable driving experience thanks to the standard application of rear air suspension.
The S90 Launch Edition is based on the top-tier Ultra trim and will be launched only with the Bright theme. The exterior features uniquely slim matrix LED headlights applied for the first time in the brand, along with a front grille featuring diagonal mesh inserts and graphic patterns. The newly designed taillights create a sense of unity with Thor's hammer headlight design while changing the internal chrome parts to black and processing the design in a dark manner to present a more modern image. Additionally, the 20-inch 10-spoke glossy black diamond cut wheels create an elegant yet robust impression.
The interior, reflecting a human-centric philosophy, combines new high-quality materials in innovative ways to achieve optimal comfort. Textiles made from 100% recycled polyester and wood decor with ambient lights emphasizing texture provide an emotional quality that embodies Swedish luxury. Along with a crystal gear knob from Orrefors® in Sweden, a 1,410W high-fidelity sound system consisting of 19 independent hi-fi speakers is offered as standard, providing a more luxurious experience.
The powertrain consists of a gasoline-based 48V mild hybrid (B5) with a maximum output of 250 horsepower and an 8-speed automatic transmission, applying a variable turbocharger and optimized combustion cycle to reduce fuel consumption and carbon dioxide emissions. Additionally, advanced safety cages designed based on safety leadership are included as standard to support the driver and passengers and minimize damage in the event of an accident.
The connectivity developed in collaboration with T-map Mobility features Volvo Cars' next-generation user experience 'Volvo Car UX', and an 11.2-inch independent center display with a 21% increase in pixel density for clearer resolution has been newly equipped, allowing drivers to intuitively check more information such as maps, music, and calls, enabling them to focus on the road and driving. Furthermore, the introduction of the Naver Whale browser for the first time in imported cars allows access to various entertainment content, including YouTube, Wavve, Tving, Coupang Play, SPOTV, as well as social media, music streaming services, webtoons, and e-books.
In addition, the vehicle is provided with invisible service benefits as standard, such as industry-leading 5-year or 100,000 km general parts warranty and exchange services, 8-year/160,000 km high-voltage battery warranty, 15 years of free wireless updates (OTA), and a 5-year digital service package.
Lee Yoon-mo, CEO of Volvo Car Korea, said, "The S90 Launch Edition is expected to be the only model equipped with rear air suspension in the mid-70 million won range for imported cars," and added, "I hope you will experience the essence of a true Swedish luxury sedan through the S90 Launch Edition, which secures an industry-leading interior spaciousness of 3,060 mm and features rear air suspension."
Meanwhile, despite the S90 Launch Edition being equipped with rear air suspension, its sales price is set at 73.9 million won. This represents an unprecedented configuration, offering rear air suspension at the lowest price among currently sold imported cars. The S90 Launch Edition will begin on a first-come, first-served basis from 10 a.m. on July 7 at 39 official Volvo Cars showrooms nationwide, and the vehicles will be sequentially delivered in order of contracts upon purchase.
[OSEN]