Mercedes-Benz official dealer Hansung Motor (CEO Kim Marco) announced on the 7th that it selected actress Lim Ji-yeon as the first protagonist of the project 'Culture Voyage x Ambassador,' planned to commemorate its 40th anniversary, and delivered a Mercedes-Maybach vehicle.
'Culture Voyage x Ambassador' is a customer invitation program designed to expand communication with customers and enrich brand experiences by selecting representative figures from various lifestyle fields, including culture, art, and sports, as ambassadors.
In this first program, actress Lim Ji-yeon participated as the official ambassador, and it was held at the Hansung Motor Cheongdam showroom, to which VIP customers from the Gangnam area were invited.
The Cheongdam showroom is the only dedicated Mercedes-Maybach showroom in the country that applies the interior concept 'Exclusive Lounge Plus,' embodying the philosophy and elegance of the Mercedes-Maybach brand.
The event was hosted by broadcaster Shin Ah-young, and the official schedule included the delivery of the Mercedes-Maybach S 580 vehicle to actress Lim Ji-yeon. Additionally, during a signing event, actress Lim Ji-yeon connected directly with customers, making the atmosphere even more special.
Actress Lim Ji-yeon said, 'It is a great honor to be able to work with Hansung Motor in such a meaningful year as its 40th anniversary, and I am happy to embark on this meaningful journey as an ambassador connecting customers with the brand.' She added, 'I will work hard to convey the sincerity and trust of Hansung Motor to many people in the future.'
Kim Marco, CEO of Hansung Motor, noted, 'This event with actress Lim Ji-yeon was organized as a differentiated experience solely for Hansung Motor customers in celebration of the company's 40th anniversary and as a customer appreciation project.' He added, 'This year, marking our 40th anniversary, we aim to make it a starting point for new leaps forward and will continuously present various programs that add premium value to our customers' lifestyles.'
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