Korean Air announced on the 7th that it will operate a customer participation pop-up store called 'Brand New KE' with a new corporate image (CI) concept.
The pop-up store will be held until the 13th at the event space in front of the Mega Box entrance at Starfield COEX Mall in Gangnam, Seoul. This is the first pop-up store Korean Air has opened domestically since revealing its new CI.
Activities at the event will include ▲ taking commemorative photos while sitting in Korean Air's latest prestige class seats with flight attendant guidance ▲ making keychains ▲ decorating postcards with new in-flight service stickers ▲ taking instant photos in a frame featuring Korean Air's new CI.
There will also be a lucky draw event where participants can follow Korean Air's social media (SNS) and post photos from the site to receive merchandise. Participants can receive round fans engraved with the new corporate image (CI) of Korean Air and pamphlets in the form of a boarding pass. Physical samples of in-flight service items will also be available to view.
A representative from Korean Air said, 'After successfully completing this domestic pop-up store event, we plan to continue activities promoting the new CI and new services in major overseas destinations, including Frankfurt, Germany, and Japan.'