The Swedish luxury flagship is back. Volvo Car Korea launched two flagship models simultaneously on the 2nd. The flagship SUV 'new XC90' and the flagship sedan 'S90' are returning to consumers in a new look.
Volvo Car Korea (CEO Lee Yun-mo) held a new car launch event at the Grand Walkerhill Seoul on the 2nd and introduced the new XC90 and S90 to the Korean market. Both models feature modern Scandinavian style and cutting-edge technology.
The XC90, a 7-seater SUV, and the 5-seater E-segment sedan, S90, are Volvo's top-tier lineup reflecting Scandinavian design, advanced safety technology that has led the history of automobile safety, and human-centric philosophy.
The new models have evolved to reflect the values of a flagship that customers desire, featuring modern designs emphasizing a contemporary feel, next-generation infotainment experiences that easily enjoy OTT, SNS, webtoons, e-books, and advanced safety technologies encapsulating Volvo's safety DNA, a 1410W Bowers & Wilkins (B&W) mesh design speaker, an 11.2-inch vertical touchscreen, and the comfort of Napa leather.
The exterior has been completely redesigned to emphasize the flagship's presence while harmonizing closely with next-generation electric vehicles, featuring new matrix LED headlights, changes to details like the front bumper, fenders, and hood. The new Iron Mark, along with a diagonal mesh insert and graphic patterns applied to the front grill for the first time in the brand, is finished in chrome or black high gloss according to two themes, Bright or Dark, creating a more robust and solid image. Additionally, it includes unique welcome and farewell light sequences that animate sequentially when locking or unlocking the vehicle.
The interior, designed as a modern Scandinavian living room, combines new high-quality materials in innovative ways to achieve optimal comfort. The horizontally shaped dashboard is combined with a new vertical air vent design, emphasizing textiles and textures made from 100% recycled polyester, with wood decor that includes accent lighting. It also enhances the ambiance during nighttime driving with improved ambient light, adds extra storage space in the center console, and adjusts the wireless charging position for smartphones to increase convenience. The seats, made of premium Napa leather providing excellent seating comfort, offer options in Cardamom, Charcoal, and Blond colors, with Cardamom being the new standard.
One of the most innovative changes for the Korean market is the connectivity developed in collaboration with TMAP Mobility, featuring the new next-generation user experience, Volvo Car UX. The 2026 models come with a new UX designed based on Qualcomm's next-generation Snapdragon® Cockpit Platform, offering approximately double the response speed of previous models, minimizing driver distraction for safer driving and allowing for intuitive checks on more information like music and calls, while focusing on the road and driving. It also enhances visibility and convenience with an 11.2-inch standalone center display that has a 21% higher pixel density for clearer resolution.
Additionally, the vehicle comes with TMAP Auto, which boasts top-level map data in Korea, a car-specific AI platform, NUGU Auto, and TMAP Store supporting various third-party apps, along with Naver's automotive Whale browser, the first of its kind in imported cars.
The user experience of smartphones is perfectly integrated into the car, allowing users to enjoy a range of entertainment content, including YouTube, as a web-based service to use with applications. This includes various OTT services such as WAVE, Tving, Coupang Play, SPOTV, as well as social media platforms like Instagram, Facebook, Threads, YouTube Music streaming service, and Naver webtoons and e-books. Moreover, the integrated FLO and Melon music services can be enjoyed through voice recognition. It supports an open ecosystem that accommodates various services easily developed according to web standards, enabling continuously expanding services.
Moreover, as a flagship model embodying Volvo's heritage known for being the safest premium car, 'Safe Space Technology' is provided as standard, supporting drivers and minimizing injury risks with an advanced safety cage. This technology identifies road hazards in real-time using radar, cameras, and ultrasonic sensors, supporting functions such as Pilot Assist, Lane Keeping Aid, Oncoming Road Mitigation, Blind Spot Information System, Rear Cross Traffic Alert with Autobrake, and Intersection Auto Brake.
Lee Yun-mo, CEO of Volvo Car Korea, noted, 'The XC90 and S90 are models that encapsulate the philosophy and technology of Swedish luxury for a better quality of life,' adding, 'I hope you experience Volvo's masterpiece, which will set a new standard for flagship vehicles, encompassing design that leads Volvo into a new future, space design that considers all passengers, and an innovative user experience that will evolve both now and into the future.'
The domestic launch powertrains for the new XC90 will be available in two variants: a plug-in hybrid (T8) capable of up to 56km of pure electric driving on a single charge, and a gasoline-based 48V mild hybrid (B6) with a maximum output of 300 horsepower, both eligible for the benefits of Class 2 low-emission vehicles. Notably, the active chassis, which monitors the vehicle, road, and driver at 500 times per second, along with the air suspension providing excellent ride comfort, will be standard on the mild hybrid (B6) Ultra trim.
The sales trim will be offered in Plus and the top-tier Ultra models, differing in features such as wheel size, Bowers & Wilkins High Fidelity sound system, front seat powered side support and massage, and ventilated seats. For the Ultra trim, exterior themes in Bright and Dark can be selected. The selling price for the XC90 B6 Plus trim is 88,200,000 won, the selling price for the B6 Ultra trim with air suspension is 99,900,000 won, and the selling price for the XC90 T8 Ultra trim is 116,200,000 won.
The new S90 will be available in a plug-in hybrid (T8) capable of up to 65km of pure electric driving on a single charge and a gasoline-based 48V mild hybrid (B5) with a maximum output of 250 horsepower, configured in Plus and top-tier Ultra variants with variations in additional features. The S90 B5 Plus trim is priced at 65,300,000 won, the B5 Ultra trim at 71,300,000 won, and the S90 T8 Ultra at 91,400,000 won. For the B5 Ultra trim, exterior theme selections in Bright and Dark are available.
In addition, various benefits are provided as standard, including the industry's top-level five-year or 100,000 km warranty on general parts and exchange services, an eight-year/160,000 km warranty on high-voltage batteries, 15 years of free wireless updates (OTA), and a five-year access to a digital service package.
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