Volvo Car Korea (CEO Lee Yoon-mo) held a new car launch event at the Grand Walkerhill Seoul on the 2nd, introducing the new XC90 and S90 to the Korean market. Both models feature modern Scandinavian style and cutting-edge technology.
The 7-seat SUV XC90 and the 5-seat E-segment sedan S90 represent Volvo's top-tier lineup, reflecting advanced technology and a human-centric philosophy.
The new models have been enhanced to emphasize a modern feel suitable for the era of electrification, focusing on a next-generation infotainment experience that allows easy enjoyment of OTT, social media, webtoons, e-books, and more. The 11.2-inch vertical touchscreen has become a vessel that allows experiencing "digital evolution".
The exterior features new matrix LED headlights and changes to details such as the front bumper and fenders, conveying a strong sense of newness. The new Iron Mark, along with a diagonal mesh insert and graphical pattern applied to the front grille for the first time in the brand's history, has been diversified into two themes: Bright and Dark.
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