Domestic automakers are conducting various promotions for customers purchasing vehicles in July.

According to the industry on the 1st, Hyundai Motor will hold an 'SUV summer festival' that reduces interest rates when purchasing sports utility vehicles (SUVs) throughout July. The eligible models are Kona, Tucson, Santa Fe, GV70, GV80, and others, including hybrids. During the promotion period, customers can purchase a vehicle at an interest rate of 2.9% by paying 1% of the vehicle price as a down payment and financing the remaining amount over 60 months.

Photos from the GV70 electrification partial modification model photo media day. /Courtesy of Genesis

Additionally, a 'burden down promotion' offering low-interest benefits will be conducted. This program is a deferred payment installment product where the value of used cars is guaranteed, allowing customers to defer installment payments equivalent to the vehicle's residual value. With this program, the ▲Grandeur (including hybrid models) will receive a reduced interest rate of 2.8%, down from 4.7%, while the ▲Ioniq 5, ▲Ioniq 6, and ▲Kona Electric will benefit from a reduced rate of 1.8%, down from 4.7%.

Kia is holding an EV festival. Cash discounts of up to 3.5 million won are available. Eligible models include the Niro EV, EV6, and Bongo. For the EV6, customers can receive a total discount of 3 million won, consisting of 2.5 million won from the EV festival and 500,000 won from the June production benefits. Additionally, EV3 and EV4 have first-time electric vehicle purchase benefits available.

On the 24th (local time), the EV4, Kia's first electrified sedan, is displayed at the '2025 Kia EV Day' held in Tarragona, Spain. /Courtesy of Kia

KG Mobility offers cash discounts on certain models. The applicable models for KGM festival include the Torres, Actyon, Rexton, and Tivoli Korando. The Torres and Korando offer discounts of up to 1 million won on some models, while the Actyon and Musso Sports & Kan offer discounts of up to 2 million won.

Renault Korea offers 24-month and 36-month interest-free installments for customers purchasing the Arkana. It has decided to provide interest-free installments or a discount of 1.5 million won for the QM6. For the SM6, it offers cash discounts of up to 4 million won depending on the powertrain and allows for three years of interest-free installments.

GM Korea offers combo installment benefits to customers purchasing the Trax crossover and Trailblazer.

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