Hyundai Mobis held the '2025 Hyundai Mobis Dealer Conference' with excellent dealers nationwide to seek ways to enhance customer value and strengthen brand trust. In the face of global uncertainty and a paradigm shift in the automotive industry, the conference aimed to share future visions and reinforce trust with representatives of each dealership, who are at the forefront of the Hyundai/Kia A/S parts supply chain and direct touchpoints with customers.
The Hyundai Mobis Dealer Conference was held last weekend at the Jeju Haevichi Hotel & Resort.
Approximately 200 dealership representatives gathered from across the country, along with Hyundai Mobis employees led by President Lee Kyu-seok. Events included policy briefings sharing key trends and support policies in the domestic automotive parts market, vision and growth value workshops, and an awards ceremony for outstanding dealers.
Lee Kyu-seok said, "One of the key reasons customers choose Hyundai/Kia in both domestic and international markets is the competitiveness of our service," and added, "Let's continue the system that can supply A/S parts faster than anyone else, anywhere in the country, through collaboration between Mobis and the dealerships, when customers need them."
A/S parts are essential for automobile repairs, and Hyundai Mobis has been delegated the responsibility of supplying genuine parts for A/S from Hyundai/Kia, operating over 1,200 dealerships in Korea and more than 11,000 dealers in 157 countries abroad. As the closest point for post-sales service for global Hyundai/Kia customers, it operates the industry's best distribution network based on stable inventory management and systematic logistics, distribution, and system infrastructure.
Hyundai Mobis recognizes dealerships, which play a vital role as the hub for parts supply, as important customers and partners in enhancing consumer service quality. Accordingly, various operational improvement programs are underway, including the establishment and support of a 20 billion won win-win fund, dealership management consulting, provision of supplies and free safety inspections, and inventory improvement.
Additionally, while improving the supply process and discussing market management policies together, various opportunities for enhancing dealership capabilities are provided, such as customer service enhancement training, resilience-building healing training, and more. Hyundai Mobis plans to actively reflect feedback from dealerships, including market trends and difficulties listened to during this conference, in the utilization of AI for the order system and policy improvements.
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