The Volvo Cars 7-seater flagship SUV 'XC90' is coming back with a new look. The 'XC90', regarded as the most perfect form in Volvo's history, supports a design tailored for the electrified era and a new user experience.

Volvo Cars Korea (CEO Lee Yun-mo) announced on the 27th that it will begin pre-orders for the 'XC90'. The sales price of the B6 Plus trim is 88.2 million won, the sales price of the Ultra trim with air suspension is 99.9 million won, and the sales price of the T8 Ultra trim is set at 116.2 million won.

Debuting globally in 2002 as the first-generation model, the XC90 is Volvo Cars' flagship SUV developed to target the global SUV craze. With timeless Scandinavian design and space planning based on a human-centric philosophy, along with industry-leading safety technologies, it has established itself as the model with the most awards and popularity in the brand's history.

The newly launched XC90 emphasizes a modern feel with a new design suited for the electrified era, next-generation user experiences based on advanced technologies, the use of new premium materials, and an interior restructured for maximum comfort, reflecting all the flagship values that customers expect.

In particular, the interior will feature a new 11.2-inch standalone center display and Volvo's next-generation user experience, Volvo Car UX. It is designed to minimize driver distraction and allow for better focus on the road and driving, enabling the driver to intuitively access more information. Additionally, a new integrated infotainment service developed with TMAP Mobility is included, featuring Naver's in-car Whale browser. This will allow for various entertainments, including OTT, social media, and music streaming services, to be enjoyed within the vehicle in an open ecosystem that supports web standards.

In Korea, it will be launched as a plug-in hybrid (T8) with a maximum output of 462 horsepower (engine: 317 horsepower, electric motor: 145 horsepower, based on PS), capable of driving up to 56 km in pure electric mode on a single charge, and a 48V gasoline-based mild hybrid (B6) with a maximum output of 300 horsepower, both of which will receive second-type low-pollution vehicle benefits. In particular, the existing air suspension, previously applied only to the plug-in hybrid (T8), is now standard on the mild hybrid (B6) Ultra trim, along with a 4-C chassis monitoring the vehicle, road, and driver 500 times per second.

The sales trims will be categorized into Plus and the top Ultra based on differences in features, such as the Bowers & Wilkins High Fidelity sound system that delivers immersive, high-resolution sound close to the original, powered front seat side supports and massage, and ventilation seats. In particular, the Ultra trim offers a choice between Bright and Dark exterior themes.

Additionally, various benefits will be provided as standard, including the industry's best 5-year or 100,000 km warranty on general parts and exchange services, an 8-year/160,000 km high-voltage battery warranty, 15 years of free wireless updates (OTA) support, and a 5-year access pass for the digital service package.

Lee Yun-mo, CEO of Volvo Cars Korea, noted, "I hope you can directly experience the value of Swedish luxury, which has evolved into its most perfect form in history, through the new XC90, equipped with leading safety technologies in the automotive industry, future connectivity, and the best comfort, along with a more diverse trim composition and a world-class price competitiveness."

The delivery of the new XC90 is scheduled for July.

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