Lotus Cars Korea's second track test drive program, 'For the Track,' concluded on June 18 at Inje Speedium in Gangwon Province. Lotus Cars Korea is holding track test drive events to allow customers to directly experience the brand philosophy 'For the Drivers.'
Following the first track event in April, there was a high demand from customers for the second event. This time, participants could experience the entire brand lineup directly on the circuit. In addition to dynamic driving sessions that maximize the joy of driving, a driving tutoring program with professional instructors vividly conveyed the unique motorsport essence of Lotus.
The pre-released teaser content on Instagram attracted attention with high view counts in just one day, and after the application page opened, participant recruitment closed within one minute, reflecting the enthusiastic response from customers. The Inje Speedium circuit, where the event took place, is a FIA Grade 2 track with a total length of 3.908 km and 19 corners, providing an optimal environment to maximize the performance of Lotus vehicles, which is difficult to feel in urban driving.
This track event featured three models: Emira V6 AT, Eletre R, and Emaaya S.
Emira V6 AT is the last internal combustion engine sports car presented by Lotus, encapsulating the essence of the brand's 77-year history based on a powerful V6 supercharged engine and lightweight midship structure. In particular, the precise handling and outstanding balance, which shine in track environments, conveyed the unique essence of Lotus to participants.
Eletre R is the brand's first hyper electric SUV model, equipped with a powerful powertrain that produces up to 918 horsepower. The explosive acceleration performance of zero to 100 km/h in 2.95 seconds, which is not easily experienced in any SUV, amazed participants. The suspension settings that change according to driving modes and advanced aerodynamic designs also showcased their true value on the track.
Emaaya S is a luxury hyper GT model that combines high performance and comfort. Based on a low center of gravity design and aerodynamic shape, it demonstrated agile and refined driving capabilities on the track, showcasing the features of a 'hypercar in everyday life' that can encompass not just urban but also long-distance driving and circuit use.
A representative from Lotus Cars Korea said, "After receiving an unexpected positive response from the first event, many customers requested a second track program. I hope this time also served as a meaningful opportunity to fully experience the true essence of Lotus."
Meanwhile, Lotus Cars Korea is expanding its brand presence through aggressive marketing activities this year, including participation in the Seoul Mobility Show, launching an electric vehicle exchange program, and operating a department store pop-up store. Furthermore, they are generating excitement for the second half of the year by starting the official sale of test drive vehicles ahead of a major lineup overhaul.
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