Public Home Shopping is overhauling its customer grading system to enhance consumer benefits.
According to Public Home Shopping on the 18th, the current customer grades are ▲Welcome (new) ▲Family (more than 1 purchase) ▲Gold (2 purchases & at least 200,000 won) ▲VIP (3 purchases & at least 300,000 won) ▲SVIP (10 purchases & at least 1 million won), totaling five grades.
With this overhaul, standards for achieving intermediate grades have been relaxed, lowering the original requirements for Gold and VIP grades from 300,000 won and 500,000 won over 3 months to 200,000 won and 300,000 won, respectively.
Discount benefits have also been strengthened. Each month, ▲Family will receive 1 coupon for 3%, ▲Gold will receive 2 coupons for 5%, ▲VIP will receive 1 coupon for 10%, and 2 coupons for 5,000 won. The price threshold for coupon application has been lowered from at least 50,000 won to at least 40,000 won.
The highest grade, SVIP, will also receive rewards points benefits. Each time a product is purchased, 3% of the payment amount will be given as points, up to a maximum of 5,000 won per month. Additionally, 1 coupon for 15% applicable for purchases over 50,000 won and 1 coupon for 10% applicable for purchases over 40,000 won, along with 2 coupons for 5,000 won, will be issued each month.
A representative from Public Home Shopping said, "To mark the 10th anniversary of our launch, we have restructured the grading system to provide benefits to more customers," and noted, "We will continue to expand our differentiated benefits unique to Public Home Shopping and strive to enhance consumer satisfaction."