On the 17th, the Korea Federation of Small and Medium Enterprises Seoul Regional Headquarters announced that it held the '1st Seoul Yellow Umbrella Customer Rights Protection Committee of 2025' to protect the rights of Yellow Umbrella members.
The Yellow Umbrella Customer Rights Protection Committee is a forum where field experts and Yellow Umbrella members participate as commissioners to engage in in-depth discussions aimed at promoting win-win marketing for small businesses and micro-entrepreneurs.
On this day, measures were discussed to widely promote the public interest of the Yellow Umbrella and to provide members with opportunities to showcase their brand. It was proposed to produce and distribute promotional T-shirts with the Yellow Umbrella logo on the front and the names of member companies on the back.
It was also suggested that marketing support linked to local festivals or public campaigns could help enhance the recognition and customer trust of micro-entrepreneurs.
Additionally, the status of Yellow Umbrella operations was shared, along with discussions on marketing challenges for stable business operations and improving member satisfaction.
In this meeting, the direction for system improvements reflecting the realities faced by micro-entrepreneurs and self-employed persons struggling due to an increase in business closures was also discussed. Measures to alleviate the burden of other income tax for long-term members choosing to terminate their membership voluntarily and a case of cooperative support with Shinhan Bank were introduced.
Co-chair Yoon Hyun-deok noted, 'Continuous listening and communication are the starting point for enhancing the quality of policies,' adding, 'We will continue to steadily discover practical improvement measures centered on members.'