Hansol Paper opened the 'INSPER garage' in Chungmuro, strengthening its fancy paper brand and enhancing communication with customers.
INSPER is a blend of 'Inspiring + Paper,' meaning 'paper that provides good inspiration,' and a garage is a storage space for various types of paper. In particular, the name garage is inspired by experimental spaces where global innovative corporations, such as Apple and Google, realized their initial ideas.
This showroom, operated permanently from June 17 to December 31, will display over 300 kinds of colored paper, patterned paper, recycled paper, and more INSPER products, as well as a variety of products including printing paper and industrial paper. It focuses on allowing a diverse clientele, including designers, planners, and design students, to see and experience the products in person.
Hansol Paper aims to provide customers with a differentiated brand experience through the INSPER garage while implementing a membership system to offer outstanding customers a paper sample book. It will also operate various programs, including designer talk shows, paper packaging training, and factory tours.
A representative from Hansol Paper said, 'I hope various customers, including designers and students, will have the opportunity to experience the charm of Hansol Paper's INSPER products firsthand' and noted, 'I hope it will be a time for customers to gain inspiration and experience creation.'