The Korea Small and Medium Enterprise and Startups Agency announced on the 13th that the Youth Entrepreneurship Academy is establishing and operating the 'Global Large Enterprises Training Program K-Beauty Track.'
The K-Beauty Track is a practical, customized training program operated in collaboration with the international distribution platform Amazon, lasting approximately 7 months. Amazon will select 50 companies among the entry firms of the 15th class of the Youth Entrepreneurship Academy that hope to enter the international beauty market and provide hands-on training.
Additionally, it includes the entire process required for international market entry, such as product development suitable for local markets, connections with beauty-specialized manufacturers, domestic and international distribution channel connections, and step-by-step follow-up support aimed at successful establishment in the global market.
The core process, Amazon Global Selling entry support, will be conducted as a practical training course totaling 117 hours, covering account creation, branding registration, listing optimization, logistics practices for FBA (Fulfillment by Amazon, which handles the entire order processing from order to return), advertising strategies, and data analysis.
Participating companies will receive exclusive Amazon seller benefits (credit worth $300) and vouchers through designated partners. Consulting and other follow-up support will also be provided free of charge for one year after entry.
KOSME will also support commercialization funds, expansion of domestic sales routes, and export strategy consulting. Plans are in place to support young beauty startups in achieving international entry results by utilizing public infrastructure such as policy funds.
Jo Han-kyu, Director of Human Resource Growth, stated, 'The K-Beauty Track will serve as a practical foundation for strengthening the international competitiveness of small and medium enterprises,' and he added, 'We will continue to enhance the overseas expansion capabilities of young startup firms.'