BMW Korea (CEO Han Sang-yoon) is launching the 'My Next BMW' campaign, offering enhanced benefits and prizes to BMW new car repeat customers until July 31 to commemorate the 30th anniversary of BMW Group Korea.
The 'My Next BMW' campaign focuses on differentiated benefits for new car repeat customers.
During the campaign period, BMW new car repeat customers will receive a repurchase subsidy through the BMW Change Up program, and additional repurchase subsidies will be provided when selling their existing vehicle to BMW certified pre-owned (BPS). BMW Financial Services users can receive subsidy benefits of up to 1.5 million won for monthly payments.
The exact subsidy amount varies depending on the customer's purchase history, the vehicle sold, the repurchased model, and whether they use BMW Financial Services financial products. If a BMW model was purchased used, customers can only benefit from the purchase subsidy by selling their existing vehicle to BPS.
A roulette event guaranteeing a 100% winning rate is also available for all customers who complete the BMW new car repurchase. Prizes include a travel package for two to Spain/Portugal, a 2-night stay at Ananti, a coupon worth 500,000 won for BMW lifestyle products available within the BMW Vantage app, and meal tickets for two at the Westin Chosun Seoul Aria buffet, along with 10,000 BMW coins given to all participating customers.
Participants can join the roulette event through the BMW lifestyle platform, the 'BMW Vantage' app.
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