According to the analysis of big data conducted by the Korean Corporate Reputation Research Institute on entertainment listed companies' brand reputation for June 2025, HYBE ranked first. Following are JYP (JYP Entertainment) in second place and Kakao in third.
The Korean Corporate Reputation Research Institute noted on the 4th that it analyzed 21,279,782 big data points for the brand reputation survey of 25 entertainment listed corporations. The subjects include companies related to music, film, and drama production as well as management-related companies.
The analysis of brand reputation among entertainment listed corporations was conducted by dividing it into participation index, media index, communication index, community index, market index, and social contribution index.
HYBE topped the brand reputation ranking with a participation index of 891,567, a media index of 810,678, a communication index of 724,382, a community index of 804,028, a market index of 1,511,62, and a social contribution index of 368,157, resulting in a brand reputation index of 5,108,975.
Second place JYP has a participation index of 411,885, a media index of 698,331, a communication index of 656,276, a community index of 437,089, a market index of 326,556, and a social contribution index of 161,222, leading to a brand reputation index of 2,691,359.
In third place, Kakao has a participation index of 51,122, a media index of 63,708, a communication index of 45,500, a community index of 26,385, a market index of 2,309,653, and a social contribution index of 10,094, resulting in a brand reputation index of 2,504,62.
Following are SME, Studio Dragon, CJ ENM, DearU, Artist Studio, YG Entertainment, CUBE Entertainment, SM C&C, KeyEast, Galaxia SM, Contentree JoongAng, NS ENM, Ascendio, Fantagio, Fan Entertainment, NEW, KT GENIE MUSIC, TJ MEDIA, Samhwa Networks, FNC Entertainment, CUROHOLDINGS, and RBW.
Meanwhile, BRIKOREA's Brand Reputation Index measures the reputation index of domestic brands every month and announces changes in the brand reputation index analysis.