The BMW Driving Center in Yeongjongdo, Incheon, was bustling. More than 5,500 online reservation holders visited 'BMW M FEST 2025'.
BMW Korea, led by Han Sang-yoon, held 'BMW M FEST 2025' at the BMW Driving Center in Yeongjongdo, Incheon, from May 29 to June 1, to celebrate its 30th anniversary, attracting over 5,500 attendees and concluding successfully.
'BMW M FEST 2025', which was conducted as a large festival open to anyone dreaming of and loving BMW M, attracted numerous attendees, including high-performance car fans, heating up the venue, and all tickets were sold out within 30 minutes of online sales starting.
At BMW M FEST 2025, attendees could meet more than 30 types of BMW M models currently sold in Korea.
The ultra-high-performance touring model 'BMW New M3 CS Touring' was introduced for the first time in Korea, capturing the audience's attention, and models such as the racing specifications of the first BMW M exclusive model, the BMW M1, and the second BMW M exclusive model and the first electrified model among M high-performance models, the 'BMW XM', were exhibited, allowing a close encounter with the advanced technology, deep heritage, and unique brand emotions of BMW M.
Various programs were also operated to experience the exceptional driving performance and thrilling driving pleasure unique to BMW M. The 'M Drift Performance' showcased the dynamism and precision characteristic of BMW M, receiving enthusiastic cheers from the spectators, and through programs like 'M Taxi', 'Gymkhana Taxi', 'Convertible Taxi', and 'Off-road Taxi', attendees could experience the sharp driving traits of BMW M.
In the 'Adventure Zone', various programs for family visitors, such as BMW Baby Racing, bumper drives, and photo zones, were prepared, and the 'Oktoberfest Garden', composed of food trucks with diverse food options, provided enjoyment in eating and comfortable relaxation.
The evening performance that concluded the festival also drew attention. On the 31st, the band N.Flying and rapper Beenzino took the stage, and on the 1st, the band Silica Gel and singer Chung-ha performed, mesmerizing the audience with overwhelming performances and decorating a splendid finale.
Sylvia Neubauer, Vice President of BMW M customers and brand sales, who attended the BMW M FEST 2025 event, noted, "It is meaningful to share the unique culture of BMW M and the passion for motorsports with Korean customers through this festival," adding, "We will continue to communicate with Korean customers and strive to present the distinctive experiences of BMW M."
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