Honda Korea (CEO Lee Ji-hong) conducted the '2nd Children's Traffic Safety Education' program for kindergarten students in Gyeonggi province at the Honda Mobility Cafe The Go on the 25th.
Honda is actively implementing safety education suitable for the status of local traffic culture in various countries, aiming for 'zero' traffic accident fatalities as one of its 2050 global visions. In South Korea, to foster a safe and enjoyable motorcycle culture, Honda has established the Honda Education Center to provide systematic safe driving education and has been conducting children's traffic safety education since last year to raise awareness of traffic accident prevention and safe traffic culture among a broader age range.
The '2nd Children's Traffic Safety Education' program held that day involved 56 kindergarten students from Gyeonggi province. The educational content was organized under four categories: pedestrian/bicycle/motorcycle/automobile safety, including safe walking at crosswalks, appropriate dressing and protective gear for bicyclists, preventing motorcycle collision accidents, and the importance of wearing seatbelts.
To ensure that children could enjoy the education at their level, the program was conducted in an interactive theater format using cute characters and games, and all participating children were presented with a 'child safety reflective key ring' to aid in pedestrian safety.
Lee Ji-hong, CEO of Honda Korea, noted, "We will strive to contribute to the establishment of a safe traffic culture through continuous safety dissemination activities related to automobiles and motorcycles."
Meanwhile, the Honda Mobility Cafe The Go offers various customer participation cultural programs in addition to the Children's Traffic Safety Education. The Best Hybrid Challenge, a fuel efficiency competition featuring Honda hybrid vehicles, is popular, and there are also programs such as screenings of global motorcycle grand prix MotoGP races, lectures by invited speakers, coffee brewing classes, and talk shows with customers, which are receiving enthusiastic responses. Notably, in celebration of the 1st anniversary of the Honda Mobility Cafe The Go, commemorative gifts and participation events were offered to cafe visitors.
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