Choi Yong-jun, the Director of Future Strategy Promotion at Ceragem. /Courtesy of Ceragem

Serajim announced on the 29th that it has recruited Jo Yong-jun, the former representative of Plug and Play Korea, as the Director General of its Future Strategy Promotion Division.

Director General Jo Yong-jun has accumulated extensive experience in the global market by handling strategy and business development at leading corporations such as Dell Technologies, Samsung Electronics, and Uber Korea. Until recently, he served as the Korean representative of the global accelerator Plug and Play, where he played a leading role in fostering open innovation and a technology collaboration ecosystem between large corporations and startups.

Based on Director General Jo Yong-jun's broad global network and IT and technology-based business development capabilities, Serajim plans to accelerate its mid-to-long term strategy centered on digital healthcare and expand into overseas markets. The company aims to strengthen open innovation through its strategic collaboration system called "Healthcare Alliance" with promising startups and medical device corporations both domestically and internationally.

So far, Serajim has been developing healthcare products and services through collaborations, including the development of the depression treatment device "Mind Fit" with Y-Brain, the "Ceracheck" service with OmniC&S, and the "Medicare Bed" with Asleep.

"With Director General Jo Yong-jun's joining, Serajim's capability to execute global strategies as well as its open innovation capacity will be significantly strengthened," said Lee Kyung-soo, the CEO of Serajim. "We will accelerate the evolution of healthcare technology and the transformation of our global business model to drive future growth."

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