INNOCEAN's campaign , co-planned and produced with Hyundai Motor, won the Grand Prix at the 2025 Spikes Asia, the most prestigious advertising festival in the Asia-Pacific region.

CEO Lee Yong-woo of INNOCEAN announced this on the 28th, stating, "I am delighted to have won the Grand Prix, the highest award at the most prestigious advertising festival in the Asia-Pacific region. Moving forward, we will not only provide solutions that meet the needs of our clients but also implement a variety of innovative campaigns to offer ordinary consumers the best brand experience."

INNOCEAN won the Grand Prix in the TV/Cinema Film sector with its campaign . This sector awards all advertising campaigns aired on television or in theaters, judging them primarily based on creativity, completeness, and impact. In addition to the Grand Prix, INNOCEAN also secured a silver award in the Innovation in Branded Content sector with the same work.

The campaign is a short film featuring actor Son Suk-ku and the Hyundai Ioniq 5, unfolding a mysterious event set against the backdrop of an electric vehicle charging station, incorporating a twist in the storyline. Produced as a short form movie with a runtime of approximately 13 minutes, it was the first of its kind to be screened in theaters in South Korea and generated significant buzz.

The work is a branded content presented in a new format of a film, effectively conveying the innovation and technological prowess of the Hyundai brand through a unique filming technique from the perspective of the automobile. It has been noted for harmoniously combining artistic 'film' genres with commercial value, thereby significantly expanding creative possibilities and is regarded as a successful case that presents a new direction in brand communication.

Earlier, INNOCEAN had also won five major awards, including a gold medal, with its campaign at the Adfest held in March.

The Spikes Asia, which started in 1986 and is now in its 39th year, is considered the most prestigious advertising festival in the Asia-Pacific region. INNOCEAN was previously awarded the 'Agency of the Year' at Spikes Asia 2022, recognizing it as the best advertising company.

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