Hyundai Motor introduced "The all-new Palisade" to the North American market for the first time at the 2025 New York International Auto Show held on the 16th at the Jacob Javits Convention Center in New York.
The all-new Palisade (hereafter Palisade), Hyundai Motor's flagship large SUV, is a fully redesigned second-generation model that has been introduced after six years, featuring a robust and luxurious exterior design, expanded interior space, and notably equipped with Hyundai Motor's first next-generation hybrid system, thereby securing product competitiveness befitting a premium flagship large SUV.
Hyundai Motor also unveiled the "Palisade XRT Pro" model, which maximizes the off-road sensibility, for the first time in the world.
José Muñoz, CEO of Hyundai Motor, noted, "New vehicles like the Palisade, which features an internal combustion engine and hybrid powertrains, are prime examples of Hyundai Motor's strong portfolio and diverse powertrain options." He added, "Hyundai Motor is investing in EREV, hybrid, internal combustion engines, and hydrogen fuel cell vehicles because we understand that the automotive industry is based on consumer demand."
He also shared the future strategy, stating, "Hyundai Motor plans to expand its electric vehicle models to 21 by 2030 and increase hybrid models from 7 to 14." Furthermore, he mentioned, "Our plan is to achieve annual sales of 2 million electric vehicles by 2030," adding, "Hyundai Motor will continue to listen to customers and partners to respond swiftly and decisively to market changes."
Randy Parker, CEO of Hyundai Motor North America, stated, "Hyundai Motor achieved retail sales that were 4% higher than 2023 in the U.S. last year, marking a record for four consecutive years," and explained the local sales performance, saying, "In the first quarter of this year, sales also increased by 10% compared to the same period last year, recording the highest sales for any first quarter." He added, "In March of this year, sales increased by 13% compared to the same month last year, setting the highest record for March and breaking sales records for six consecutive months."
The new Palisade features a grand and bold exterior design that inherits the unique character of the existing Palisade, offering ample interior space that takes advantage of its length exceeding 5 meters. It is equipped with a next-generation hybrid system and advanced safety and convenience features that provide the optimal driving experience.
The exterior design of the Palisade boldly reinterprets its identity, starting from the vertical daytime running lights, creating an overwhelming presence. With a length of 5,060 mm (5,065 mm in Calligraphy trim), increased by 65 mm compared to the previous generation, and a wheelbase of 2,970 mm, enlarged by 70 mm, a spacious interior has been designed with a horizontal layout inspired by furniture design, creating a cozy and luxurious atmosphere.
The powertrain will operate with two options: a 3.5 gasoline engine and a 2.5 turbo hybrid.
In particular, for the hybrid model, features such as "stay mode," which allows the use of functions like air conditioning and infotainment without starting the engine, and "indoor V2L," which provides power during outdoor activities like camping, enable users to experience EV-specific technologies that were previously only available in electric vehicles.
Hyundai Motor also unveiled the "Palisade XRT Pro" for the first time in the world.
"XRT Pro" is a trim that maximizes off-road sensibility by significantly enhancing off-road performance compared to the existing XRT trim, with a robust design that has been applied to the Palisade for the first time.
The Palisade XRT Pro features electronic all-wheel drive and rear electronic limited-slip differential, along with 18-inch all-terrain tires, which enhance off-road driving performance. Furthermore, it has a ground clearance of 212 mm, which is 25 mm higher than the base model, reducing vehicle underbody interference on rugged terrain, and reinforcing towing capabilities with exposed front and rear towing hooks.
Additionally, it features design details that showcase robustness throughout the vehicle, including 18-inch alloy wheels exclusive to XRT Pro, the XRT Pro emblem, and robust elements in the front grille and cladding.
Lee Sang-yup, Vice President of Hyundai Genesis Global Design, explained, "The Palisade XRT Pro not only features off-road specialized performance and specifications but also secures differentiated off-road sensibility, adding to the existing Palisade's sense of space, comfort, and premium feel."
The Palisade and Palisade XRT Pro are scheduled to be launched in the North American market in the second half of this year.
▲Hyundai Motor's Hope On Wheels childhood cancer campaign marks 27 years with an additional $27 million donation
Hyundai Motor introduced the 27th anniversary of the "Hyundai Hope On Wheels" campaign aimed at battling childhood cancer at the New York Auto Show.
The Hope On Wheels campaign is a major social contribution activity conducted by Hyundai Motor in the U.S., aimed at supporting research and treatment for childhood cancer, a leading cause of death among American children, and contributing to the eradication of childhood cancer. Hyundai Motor established the Hope On Wheels Foundation with U.S. dealers in 1998 and supports hospitals and research institutions related to childhood cancer.
Hyundai Motor announced it will donate an additional $27 million this year to celebrate the 27th anniversary of Hope On Wheels. This will bring the total donations to $277 million. Hyundai Motor plans to expand its activities across North America, including launching the Hope On Wheels campaign in Canada and Mexico, in a bid to create a world free from childhood cancer.
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