Hyundai Motor Group announced on the 13th that it participated in the WCX (World Congress Experience) 2025 held in Detroit, Michigan, along with 24 small and medium-sized partner companies.
The WCX is the largest mobility technology exhibition in North America, with over 100 companies, including GM, Ford, Stellantis, and IBM, participating this year. Hyundai Motor Group set up a partners' hall and individual booths for each partner company.
Hyundai Motor Group displayed partner products at the booth to support buyer consultations. During the exhibition period from 8th to 10th, consultations with 84 corporations were successful, resulting in export consultation records of over 134 billion won ($94 million).
Additionally, a special seminar was held for partner companies to share information on key country policy trends, Korean government support projects, purchasing directions of global finished vehicle manufacturers and large parts companies, and characteristics and expertise of foreign markets.
Oh Won-hyun, CEO of Saint I&D, who participated in the joint exhibition, said, “We were able to discuss responses to changes in the trade environment with buyers from global finished vehicle manufacturers and large parts companies.”
Bae Hyo-geun, assistant manager at Seongrim Advanced Industry, noted, “We enhanced the company's recognition and credibility among overseas buyers and were able to explain our technical capabilities effectively,” adding, “This support is a great help in the midst of trade environment uncertainties.”
A representative of Hyundai Motor Group stated, “Small and medium-sized parts partners have excellent technology and manufacturing competitiveness, but they often face difficulties in developing overseas markets due to relatively insufficient information and networks,” and emphasized, “We will continue to hold joint marketing events to actively utilize the trust that small partner companies have as a Hyundai Motor Group partner.”