HARMAN International Korea, which supplies consolidation technology between automobiles, consumers, and corporations, supports a Bang & Olufsen sound experience at the Genesis booth of the Seoul Mobility Show 2025, held at Ilsan KINTEX Hall 1. Visitors to the Genesis booth can have a synesthetic special experience.
The experience area has been set up in the guest lounge within the Genesis booth. During the event, visitors can observe the three-dimensional surround sound and the lighting of the space changing to ambient light colors according to the sound.
When visitors choose from five natural sounds adopted by Genesis (lively forest, rolling waves, city at dawn, communication with space, rainy day), they can experience a special sentiment through the three-dimensional and rich surround sound of the Bang & Olufsen sound system and diverse mood lighting.
Bang & Olufsen sound can also be experienced in the owner lounge within the Genesis booth, and in the Genesis high-performance brand 'RAY Racing Concept' photo zone, individuals can feel the exhilaration of driving in a rally with powerful Bang & Olufsen sound while taking 360-degree photos and videos. Visitors can freely enjoy and take photos and videos of their own poses to upload to their personal social media accounts.
Additionally, visitors who experience Bang & Olufsen sound at the Genesis booth and complete a survey will have the chance to win Bang & Olufsen earphones engraved with the Genesis logo through a lottery. After completing the experience, those who proceed with vehicle purchase consultations and sign contracts for the Bang & Olufsen sound system as an option will also have the opportunity to win Bang & Olufsen Bluetooth speakers engraved with the Genesis logo through a lottery.
The Bang & Olufsen sound system, completed through collaboration between Genesis and HARMAN's sound development engineers, reproduces sound at the highest level of precision and richness, offering a unique listening experience and true high-end sound.
The Bang & Olufsen sound system, applied in Genesis vehicles, provides the best user experience with innovative sound technologies like high-resolution audio (Hi-Res Audio) certification, Active Noise Control-Road (ANC-R) technology, QuantumLogic Surround technology, and the intuitive user interface Beosonic™, which allows sound adjustments with a single finger touch. Additionally, with Dolby Atmos sound sources mapped, users can enjoy an even more vivid listening experience.
The Bang & Olufsen sound system can be found in various Genesis models. The premium sedan G90 long wheelbase model comes with the Bang & Olufsen Premier 3D sound system as standard, while other G90 models offer it as an optional feature. Furthermore, GV60, GV70, GV80, and GV80 Coupe, along with the G80 model, offer the Bang & Olufsen high-resolution sound system as an optional feature.
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