'The Kia EV4' has teamed up with Musinsa. The collaboration between the fashion platform and the automotive lifestyle has begun.
Kia announced on the 31st that it will introduce a new lifestyle with the brand's first electrified sedan, 'The Kia EV4', in partnership with the fashion platform Musinsa. The collaboration aims to propose a new lifestyle by integrating the innovative design of the EV4 with fashion, presenting a new type (New Typology) in the SUV-centered electric vehicle market under the slogan 'Styling with EV4 and Musinsa.'
In particular, based on Kia's design philosophy 'Opposites United,' which signifies the creative fusion of contrasting concepts, it aims to harmonize vehicles and fashion to provide consumers with a differentiated brand experience.
Musinsa will hold an online showcase from March 31 to April 13, where customers can meet fashion items that go well with the EV4 through the photo content of broadcaster Joo Woo-jae. Musinsa will provide various prizes, including one EV4 and a 40,000 won discount coupon for Musinsa, through a lottery for customers participating in the online event.
At Kia's brand experience space 'Kia Unplugged Ground' in Seongdong-gu, Seoul, a pop-up exhibition will run from April 4 to 13, featuring an EV4 vehicle exhibition, a Work & Life concept showroom with Joo Woo-jae and fashion influencer Alice Punk, and various programs including customer participation games.
On the first day of the exhibition, an opening event will feature Alice Punk's fashion showcase 'For Your Desire Runway Show' and a styling talk show, with a special visit from Joo Woo-jae scheduled.
A Kia spokesperson noted, 'This collaboration with Musinsa focuses on merging the innovative design values and fashion trends that the EV4 seeks to create a new cultural experience.' They added, 'Kia will continue to strive to offer customers a variety of experiences as a sustainable mobility lifestyle.'
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