KLEANNARA held a general meeting of shareholders and a board meeting on the 28th, promoting Lee Dong-yeol, a financial expert, to vice president and appointing him as the new representative. As a result, the company has established a dual CEO system with Choi Hyun-soo and Lee Dong-yeol.
The third-generation owner, CEO Choi Hyun-soo, graduated from Boston University with a degree in psychology and joined KLEANNARA in 2006, serving as the head of the marketing team, the head of the consumer goods division, and the head of the overall business division. Since taking on the role of CEO in 2019, he has worked to secure new growth engines based on his strengths as a marketer and practical experience.
Lee Dong-yeol, appointed as the head of KLEANNARA alongside CEO Choi, graduated from Hanyang University with a degree in business administration and earned an MBA from Thunderbird University. He joined LG Semiconductor's accounting team in 1989 and was responsible for the accounting and finance sectors at LG Display and LG CHEM from 1999 to 2021 for about 22 years. He joined KLEANNARA in 2022 as the chief financial officer (CFO), contributing to digital transformation (Digital Transformation, DX), and was appointed as the new representative at the end of last year.
Moving forward, CEO Choi will oversee the PS (Paper Solution) division and the HL (Home & Life) division, as well as the management office, future strategy office, and research institute, focusing on securing future growth opportunities and expanding the company's scope. Lee Dong-yeol plans to strengthen organizational capabilities with the goal of digital transformation and to focus on improving productivity and profitability through the optimization of operations at the Cheongju and Eumseong factories.
CEO Choi stated, "KLEANNARA believes that the expertise of CEO Lee Dong-yeol is essential for securing the company's new growth engines and achieving sustained growth and management innovation," and added, "Under the dual CEO system, we will maximize each other's strengths to create synergy and do our best to enhance customer satisfaction."
The general meeting also addressed the appointment of internal directors as a key agenda item. Chairman Choi Byeong-min returned to the board after five years, and experts in key fields such as finance and artificial intelligence (AI) joined the new board of directors. Consequently, the board expanded from four members to seven.
Chairman Choi will provide management consulting for the long-term growth and innovation of KLEANNARA as the chair of the board. Park Kyung-yeol, who has overseen finance since the end of last year, will continue to enhance financial capabilities alongside his role as an internal director. Internal director Choi Jeong-kyu has been appointed as the chief operating officer (COO) and plans to focus on strengthening the business capabilities of the HL and PS divisions. External director Kim Yong-seok, a professor at Pohang University of Science and Technology (POSTECH), intends to actively introduce his experience in leading digital transformation and AI innovation at POSCO to KLEANNARA.