The German automotive parts brand MEYLE announced on the 27th that it will begin official communication and marketing activities in the domestic market.
MEYLE is the representative brand of Wulf Gaertner Autoparts AG, an automotive parts company located in Hamburg, Germany. It supplies steering systems, drivetrains, and components related to hybrid and electric vehicles. The company exports automotive parts to over 120 countries worldwide and also provides maintenance services.
In the domestic market, MEYLE began sales in 2016 through its official importer, AllesAuto. It currently provides vehicle management and maintenance services to domestic imported car customers through 61 service centers nationwide.
MEYLE’s product lineup is divided into ▲ MEYLE Original, which is compatible with genuine parts, ▲ MEYLE HD, which uses high-quality materials to enhance durability, and ▲ MEYLE PD, which focuses on the performance and design of each institutional sector of the vehicle.
A MEYLE representative noted, “Consumers in the domestic imported car market often face difficulties in purchasing parts or receiving maintenance after the warranty period expires” and added, “There is expected to be high demand for MEYLE’s parts and maintenance services in the domestic imported car aftermarket.”