Premium automotive parts brand MEYLE announced on the 27th that it will begin domestic marketing activities for Korean imported car customers. MEYLE also promised to expand domestic infrastructure investments.
MEYLE is the flagship brand of Wulf Gaertner Autoparts AG, a premium automotive parts company located in Hamburg, Germany, which manufactures core components for premium automotive brands, including steering, drive train, and parts related to hybrid and electric vehicles. The company has established a presence in over 120 countries worldwide, providing auto parts exports and automotive maintenance services. It is solidifying its position as a premium parts brand in the global automotive market.
Wulf Gaertner Autoparts, MEYLE's parent company, was established in 1958, beginning with the export of automotive original equipment (OE) parts. Since then, it has entered the automotive industry under the brand name MEYLE and has developed into a manufacturer that directly produces parts based on exports, equipped with its own production facilities in Turkey. Currently, MEYLE, which has entered markets in 120 countries around the world, supplies over 24,000 premium parts in the global aftermarket for completed vehicles, including passenger cars and vans.
MEYLE's product lineup is largely divided into three categories: MEYLE Original, which is perfectly compatible with original parts; MEYLE HD, which uses high-quality materials and enhances durability; and MEYLE PD, which focuses on vehicle performance and design across various institutional sectors. The company supplies core components and diverse solutions for not only internal combustion engine vehicles but also electric and hybrid vehicles to the global automotive market.
For over 60 years, MEYLE has established itself as a trusted company in the completed vehicle parts market based on skilled engineering and expertise in parts manufacturing and supply. It manufactures premium parts that are safer and perform better than original vehicle parts, leading the automotive aftermarket.
In 2016, MEYLE launched the premium imported car maintenance brand 'MEYLE Auto Service' through its official importer, Alessa Auto Co., Ltd., and currently provides vehicle management and maintenance services to domestic imported car customers through 61 service centers nationwide.
A MEYLE representative noted, "We plan to continue various activities that can coexist with the domestic automotive industry through marketing communication activities and the expansion of service centers for domestic imported car customers, as well as various domestic infrastructure investments."
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